Creating an image goes far beyond the modeling tools and 3D design software we are familiar with. There are fundamental rules that guide the creation of stunning images in architecture and 3D imaging. Discover the essential principles for bringing architectural visions to life in an impactful way.

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The point of view

Point of view is crucial to conveying the grandeur and depth of an architectural space. Choose angles that highlight key features of the design. A well-controlled point of view can guide the viewer's gaze through the image, creating an immersive experience.

The contrast

Contrast is a dynamic tool in the arsenal of image creation in architecture. It allows you to highlight crucial details, define shapes and create a visual hierarchy. By intelligently adjusting contrast levels, one can direct attention to specific elements of the architectural design, highlighting areas of interest and creating captivating visual dynamics. Judicious use of contrast adds depth and vibrancy to the image, bringing the architectural vision to life in a striking way.

Shades

Knowing how to manipulate tones properly also brings out the beauty of an image. Understanding how tones interact with architectural forms can transform an ordinary image into a visual work of art. Play with shadows and highlights to give depth and texture to your image. This can accentuate details and highlight key features of the design.

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The mass

An often overlooked but crucial aspect of creating images in architecture and 3D imaging is mass. The balance between the different architectural masses is essential to guarantee a coherent and aesthetically pleasing image. Playing with scale and proportion can dramatically influence the perception of space. Attention to details, such as the size of windows, the height of buildings, and the distribution of volumes, contributes to a balanced visual composition. Clever mass management ensures that every element of the design has its importance, creating an image that effectively communicates architectural intentions.

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Color balance

Color balance also plays a crucial role in architectural visual design. Warm tones can create a welcoming atmosphere, while cool hues evoke a clean modernity. Finding the perfect balance between contrasting and complementary colors is essential to avoiding visual overload while ensuring that each element of the design is highlighted in a balanced way. Mastering the balance of colors provides visual consistency that faithfully reflects an architectural vision that will enhance your project.